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ADDRESSING DEEP-ROOTED NEEDS

Deutsche Bank’s CSR chief in Asia believes in helping folks help themselves.


Ms Annie Yeo (second from right) doing her part to uplift communities in Cambodia“I am a firm believer of not merely giving handouts but rather getting more engaged with the causes that we support.

Whenever possible, we empower beneficiaries, giving them the means to uplift themselves, rather than merely tiding them over for the time being. I also do my best to engage my colleagues in volunteering opportunities.

I work closely with not-for-profit organisations to address deep-rooted needs of the beneficiaries.

To make a real difference to the community, we select programmes that are measurable and sustainable.

An example of such a programme is our partnership with the Singapore International Foundation’s Water for Life programme in Cambodia.”

Annie Yeo is Deutsche Bank’s Head of Corporate Social Responsibility in Asia. In 2010, the bank co-sponsored our Water for Life project, which sees the building and installation of bio-sand water filters in two rural communes of Siem Reap, Cambodia. Besides providing 9,000 villagers with easy access to clean drinking water, the programme also helps equip the village health centre and gives basic literacy training to more than 600 women.

Aside from providing monetary funding, 21 Deutsche Bank employees, including Annie, formed the inaugural batch of corporate volunteers for the project.



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