Ideas for a Better World Forum: Andy Ridley

Explaining Earth Hour’s strategy of engaging people in a “street party, not street protest”, Mr Andy Ridley spoke on Harnessing the Power of Social Media for Good at the sixth Singapore International Foundation Ideas for a Better World Forum, in February.

(From left) Mr Aseem Thakur; Dr Cherian George; Ms Euleen Goh, SIF chairman; Mr Andy Ridley; Mr Walter Lim; Mr Augustine Anthuvan; Ms Elim Chew; and Ms Jean Tan, SIF Executive Director
(From left) Mr Tim Hamons, Creative Enabler; Ms Elim Chew, SIF Governor; Mr Ridley and wife, Dr Tammie Matson
Forum participant and Creative Enabler, Mr Tim Hamons, adds colour to the forum by drawing a graphical summary of the discussion
Mr Lim (left) believes that social media has empowered everyone to be an activist
Dr George suggests Singaporeans should start tapping social media effectively to galvanise people to act for positive change
Mr Thakur cites his portal as example, shares that social media has offered a low cost alternative to organise groups to take social actions
Joining the panel discussion - (from left) Mr Aseem Thakur, Co-Founder of; Dr Cherian George, Associate Professor at NTU; Mr Walter Lim, director of Strategic Planning, Policy and Marketing Comms, NAC; & moderator, Mr Augustine Anthuvan
The audience, which includes Mexican Ambassador to Singapore, HE Antonio Villegas (yellow tie), heard about Earth Hour’s strategies on the effective integration of digital and social media as a catalyst for change
The keynote speaker issues the 2012 Earth Hour Challenge of “I Will If You Will” to the over 200 participants at the forum
Mr Andy Ridley, Executive Director and Co-Founder of Earth Hour Global, on how social media has the potential to connect global communities worldwide for a common cause at SIF’s 6th Ideas for a Better World Forum

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