Street Party for Good through Social Media

By offering a sense of shared future and hope, Earth Hour has reached hundreds of millions of people in five years, says the global movement's co-founder.

Andy Ridley also shared that it was crucial to not control the message but be "open-source".

Explaining Earth Hour’s strategy of engaging people in a “street party, not street protest”, Mr Andy Ridley spoke on Harnessing the Power of Social Media for Good at the sixth Singapore International Foundation (SIF) Ideas for a Better World Forum, in February.

The executive director and co-founder of the global movement to turn off the lights for one hour to build climate change awareness, said offering a sense of shared future and hope – instead of peddling fear – had enabled Earth Hour to reach hundreds of millions of people in five years.

Apart from the compelling cause, Mr Ridley also shared that it was crucial to not control the message but be "open-source", where people had ownership of the campaign and local communities could adapt it to find resonance for their own cities or neighbourhoods.

Joining him for a discussion at the forum were Mr Walter Lim, director of Strategic Planning, Policy and Marketing Communications at the National Art Gallery; Dr Cherian George, Associate Professor at the Wee Kim Wee School of Communication and Information, Nanyang Technological University; and Mr Aseem Thakur, co-founder of GIVE.sg.

The panel agreed that people’s increased level of social consciousness presented a tremendous opportunity to harness the power of social media for good.

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12 October 2018
Singaporeans and Malaysians collaborate for a third year to explore ‘Arts and Healing’ at Causeway EXchange (CEX) 2018

The Singapore International Foundation’s (SIF), ‘Arts and Healing’ component of CEX attracted an audience of close to 200 Singaporeans and Malaysians over an art-filled weekend.

12 September 2018
Singapore And Myanmar Team Up To Improve Healthcare For At Least 30,000 Lives In Yangon Over The Next Three Years

The collaboration between Singapore International Foundation (SIF), Yangon General Hospital (YGH) and Singapore Health Services (SingHealth) is aimed at raising the overall quality of trauma rehabilitation care in Myanmar.

15 August 2018
Singapore and Indonesia Work Together to Benefit Over 50,000 Lives Annually in East Java, Indonesia

Launch of four-year programme seeks to address the universal challenge of reducing mortality rate of infants and children under five years of age.

10 October 2018
YSE 2018 Mumbai Workshop

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15 November 2018
Water for Life featuring Fauzie Laily and Felicia Chin

Go behind the scenes and watch them team up with our Singapore International Volunteers to bring clean water to the Cambodian villagers-turned-friends!

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