Street Party for Good through Social Media

By offering a sense of shared future and hope, Earth Hour has reached hundreds of millions of people in five years, says the global movement's co-founder.

Andy Ridley also shared that it was crucial to not control the message but be "open-source".

Explaining Earth Hour’s strategy of engaging people in a “street party, not street protest”, Mr Andy Ridley spoke on Harnessing the Power of Social Media for Good at the sixth Singapore International Foundation (SIF) Ideas for a Better World Forum, in February.

The executive director and co-founder of the global movement to turn off the lights for one hour to build climate change awareness, said offering a sense of shared future and hope – instead of peddling fear – had enabled Earth Hour to reach hundreds of millions of people in five years.

Apart from the compelling cause, Mr Ridley also shared that it was crucial to not control the message but be "open-source", where people had ownership of the campaign and local communities could adapt it to find resonance for their own cities or neighbourhoods.

Joining him for a discussion at the forum were Mr Walter Lim, director of Strategic Planning, Policy and Marketing Communications at the National Art Gallery; Dr Cherian George, Associate Professor at the Wee Kim Wee School of Communication and Information, Nanyang Technological University; and Mr Aseem Thakur, co-founder of

The panel agreed that people’s increased level of social consciousness presented a tremendous opportunity to harness the power of social media for good.

6 March 2018
Joining Hands for Safer Pregnancies, Healthier Babies

Three-year Singapore-Tamil Nadu partnership comes to a fruitful close after having trained 1,000 healthcare professionals and benefiting 100,000 pregnant mothers across the southern Indian state.

28 February 2018
Going Together, Going Further

29 international participants reconvened for the Artists for a Better World Study Visit in Kuala Lumpur where they gained insights on how diverse stakeholders can further boost the impact of harnessing Arts for Good.

8 February 2018
Singapore and Vietnam Work Together to Boost Haemodialysis Care in North Vietnam

The Singapore International Foundation (SIF) partners with Hanoi Medical University (HMU) and Tan Tock Seng Hospital (TTSH) for the first time to enhance standards in haemodialysis care for over 5,000 kidney patients in the region.

28 December 2017
Minister Yaacob Ibrahim’s Visit to Water for Life Project in Siem Reap

Singapore’s Minister for Communications and Information Dr Yaacob Ibrahim visited the Singapore International Foundation’s (SIF) Water for Life project in the Prasat Bakong district in Siem Reap on 30 November 2017. His visit, to see...

4 September 2017
Friends for a Better World

Through the lens of National Geographic, find out how our Citizen Ambassadors help to build a Better World.

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