Digital Marketing Manager, Our Better World
Programmes Division
The Programmes Division designs and implements programmes that bring people together to share ideas, skills, and resources to enrich lives and effect positive change. Our Better World is the digital storytelling platform of the Singapore International Foundation. We tell stories of people doing good in Asia to inspire people to support featured causes in meaningful ways.
Our people are our key to success. As a lean organisation, we seek to optimise each employee’s potential and to build a high-performance culture. We will provide opportunities for you to work in different functional areas. If you are flexible, responsive to change and willing to work on projects across business units to challenge yourself, join us.
Responsibilities:
- Develop and implement digital marketing plans for promoting stories and campaigns.
- Drive performance marketing via Facebook/Instagram Ads, Google Ad Words, Display Ads, PPC and SEO/SEM.
- Lead implementation of inbound marketing strategy.
- Analyse the results and effectiveness of campaigns to deliver actionable insights and recommendations, and generate reports on the digital marketing portfolio.
- Guide the junior members of the digital marketing team.
Requirements:
- Degree holder with at least 4 to 5 years of digital marketing experience.
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Good foundation in digital marketing with emphasis on media planning (e.g. social media marketing, pay-per-click channels, search engine marketing, search engine optimization)
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Experience and knowledge in content marketing and inbound marketing.
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Experience in executing campaigns from planning, conceptualization, implementation and measurement.
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Strong presentation and communication skills.
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Good organisational skills with attention to details.
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Self-starter who has initiative and positive work attitude.
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Strong and committed team player who is passionate about learning.