Nurturing Future Business Leaders

Eleven outstanding Singaporean and Chinese business professionals were appointed as Young Business Ambassadors on 19 Sept as part of the ninth run of the Singapore-China Young Business Ambassadors Programme for 2013.

Some 40 guests were present at the appointment ceremony at SIF, including Keppel Corp Chief Representative (China) Goh Toh Sim (left, foreground) speaking with YBA 2013 Shao Xudong, and Sentosa Leisure Group CEO Mike Barclay (left, background).

Over the next 10 weeks, the Young Business Ambassadors (YBAs) participants will embark on a business exchange programme in Singapore and Shanghai. They will work in a related organisation, and participate in a cultural immersion programme that allows them to rub shoulders with leaders and representatives in the public, private and social sectors in the host city. Through the programme, they will gain new business perspectives and insights and grow their professional and personal networks.

The YBA pairs participating in this year’s business exchange programme in Singapore and Shanghai are:

  1. Mr Eo Xiang Jing (DBS Bank) and Mr Tian Liang (Shanghai Pudong Development Bank)
  2. Mr Chew Kok Hong, Desmond (The Esplanade Co Ltd) and Ms Ke Fei (Shanghai Culture Square)
  3. Ms Li Liying, Cheryl (M1 Limited) and Mr Zhang Fan (China Telecom Shanghai Branch)
  4. Ms Pang Wei Ngee (SATS Limited) and Mr Xu Yanqing (Shanghai International Airport Services Company )
  5. Ms Koh Rui Shan, Rebecca (Sentosa Leisure Management) and Ms Feng Yun (Fengxian District Development and Reform Commission)
  6. Mr Shao Xudong (Policy Research Office of Fengxian District) will be attached to Resorts World Sentosa

From left to right: Head of Harmony Centre at An-Nahdhah Mohd Ali bin Atan (right), provided the YBAs with an overview of Singapore’s multi-cultural and multi-religious landscape; A 'live' via Skype welcome for the 2013 YBA participants, from 2010 alumnus and SIF Shanghai representative Zhou Ji at social enterprise Mr Brawn Café.

They join SIF’s global network of Australian, Singaporeans and Chinese business professionals who have participated in the programme since 2000.

The growth and success of the Singapore-China YBA Programme is testament to the strong partnerships between SIF, the Shanghai People’s Association for Friendship with Foreign Companies (SPAFFC), Shanghai Administration of Foreign Experts Affairs (SAFEA), participating companies, the Chinese Embassy in Singapore and the Singapore Consul-General in Shanghai.

SIF, SPAFFC and SAFEA, together with YBA alumni, have also embarked on a book project to commemorate a decade of the YBA Programme’s run in 2014. The book is scheduled for launch in the third quarter of 2014, and is a compilation of insights gained and shared experiences of the Young Business Ambassadors.

The appointment ceremony capped two days of orientation activities for the YBAs where they met policy makers, community leaders and YBA alumni, and enjoyed learning about the head, heart and soul of Singapore.


YBA 2013 participants, YBA 2008 alumnus, partner company representatives, and SIF Executive Director and Governors.
From left to right: YBA 2013 participant and leader Feng Yun (left), together with fellow participants Zhang Fan (second from left) and Ke Fei, presented SIF Executive Director Jean Tan (second from right) with gifts from Shanghai; Executive Planner of Development Control Central at URA Claudia Chim (third from left) poses with YBAs after her briefing on urban planning and land use in Singapore.


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